Before you push your new customer campaign out to sellers as a sales play, you need to translate it for the new audience - your SDRs and AEs. In this post I’ll walk you through my approach.

Stephen Diorio is the co-author of “Revenue Operations” and in this video explores the Revenue Management System and Revenue Operating System, along with the 50 levers of growth that help drive sustainable scalable businesses forward.

Take control of your VP of Revenue Operations interview with this set of questions.

They’ll help you understand if this is the right company for you, as well as demonstrating that you know your subject and can hit the ground running.

The VP of Revenue Operations is fastest growing role in the US, and yet there is no plan to follow as you start your new job.

This 30,60,90 day template will help inspire and focus your thinking as you build your plan.

What is the value that your SDRs are taking out to their prospects in their outreach? A webinar or product datasheet is not a valuable offer.

In this article we’ll look at what makes a valuable offer and how to arm your SDRs with something that buyers would feel stupid to say no to.

Gartner’s 2024 Software Buying Trends provides valuable insight to revenue leaders as you plan your go to market strategy. Understand what buyers look for as they find and buy new software in2024.

The process of creating SPIN Selling questions is a valuable exercise for leaders across the go-to-market function, including VPs of Revenue Operations.

It helps you get into the mind of your buyer and really uncover the pain they face if they don’t solve this problem.

I’ll guide you through the process of creating your questions.

Two recently published books for RevOps leaders to get their heads into.

Both books highlight the need to focus on your customer’s experience as they travel through your go-to-market teams, systems and processes.

The head of buyer enablement is a cross-functional role that maps and improves your buyer’s end to end experience from unaware to happy repeat customer.

Here’s a sample job description to give you an idea of the role.

A great question gives more than it asks for in return.

In this article I’ll guide you through how to write great questions for your buyer enablement tool - questions increase your completion rate and provide valuable output for your buyers.

The VP or Head of Revenue Operations is one of the fastest growing jobs, and yet it is still poorly defined.

In this article you’ll learn about the main aspects of the role, as well as the goals and aspirations for a VP of RevOps and the main challenges holding them back.

One of the top questions in RevOps communities is how to become more strategic and demonstrate the ROI of Revenue Operations.

In this article I’ll look at the challenge and propose how focusing on pipeline and revenue growth is the answer.

Executives spend 70% of their budgets in the first 100 days of a new job - but how can you get in front of that and build trust before they start?

Here’s a guide to building buyer enablement tools for your pre-personas - before they even start.

Buyer enablement tools must truly help your target buyer persona perform a task that they would have to do whether you and your company existed or not.

Here’s a workshop format to help you generate valuable tools that drive pipeline.

Scaled SaaS companies see anything from 25-50% of revenues come from international markets, and yet launching across multiple languages, cultures and regulations is tough.

Local buyer enablement tools can accelerate your progress.

Your buyer enablement strategy needs a single owner with responsibility across marketing, sales and customer success.

In this article we look at the CRO, the CMO and the VP or Revenue Operations as potential owners.

Your rockstar/ninja/guru solution architects and pre-sales consultants hold the key to building buyer enablement tools that really add value to your buyers.

Here’s a template with questions to uncover the goodness from your best people.

Don’t leave your diagnostic tool to die in the footer of your website.

Here are nine ways to take the experience of your best people out to your buyers.

Bridge Group’s 2024 SaaS AE Metrics Report is out and provides fantastic insight for CROs and revenue leaders on the evoling trends in B2B SaaS go-to-market. Check out my five essential learnings.

The buyer enablement platform is an all in one bundle to design, develop and manage your buyer enablement tool - helping SaaS CROs and revenue leaders to drive pipeline for their SDR an AE teams.