Hi, I’m Charlie Cowan

I work with CEOs and senior leadership teams that are looking to embed AI behaviours across their organisation so that they can win in this upcoming technology and organisational revolution.

My niche is blending a deep understanding of business processes, with an ever-expanding knowledge of the new breed of AI tools and models.

My goal is to help all of your people from the lest technical to the most, to accelerate and transform the way that they work through use of publicly available tools.

I come from a 25 year background in enterprise sales and sales leadership, working across a range of sectors including technology, manufacturing, mining and healthcare.

I’m the author of two books:

The Revenue Operations Playbook for Founders guides a founder or revenue leader at a scale up B2B SaaS business through the 22 capabilities required to build a buyer-centric revenue strategy.

How To Sell Tech is written for an SDR or first time AE, guiding them through the external and internal skills they need to hit their target consistently.

I work with CEOs and senior leaders at companies with between 500 and 5000 employees.

  • Defining AI policy and strategy

  • Uncovering current AI use cases

  • Enabling your non-technical CxOs

  • Inspiring your non-technical teams

  • Deploying Claude/ChatGPT/Gemini Enterprise accounts

  • Developing company-specific prompts

  • Launching your AI change program

I am based in the UK but support clients around the globe.

If you are a CEO or senior leader at a 500-5000 employee business and are struggling to get AI adopted through a lack of strategy, tools and training, then lets discuss how I might be able to solve your problem.

Between Series A and Series B a SaaS company will go through an average of 2.13 sales leaders.

The world of selling software is transforming faster than at any time since the arrival of the internet, and it is the responsibility of founders to align their marketing, sales and customer success functions into an integrated revenue team to capitalise on these changes.

In this playbook I’ll lay out 22 capabilities that your company will need to develop to accelerate your journey to predictable, consistent and repeatable revenue on your journey to Series B and beyond.

Selling technology to businesses can be one of the most rewarding experiences, but getting started can be hard. Most knowledge is gained through world of mouth and it can take years for a salesperson to learn how to perform well and consistently hit their target.

In this “how to” guide you’ll be introduced to the Sales Flywheel where Charlie Cowan will share his 20 years of technology sales experience and walk you through the external and internal tasks that combine to deliver a successful sales process.