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How to structure your Series A RevOps team
Structuring your first RevOps team around their goal rather than functions prevents siloes from creeping in as you scale.
I’ll walk you through the steps from employee 1 to a full RevOps team.
RUN2VC - cold prospecting in hot London
Follow along as I cold prospect 20 VC firms in London with my Go To Market Org Chart cards.
I share my lessons learned from a return to door to door prospecting.
Tercera - the Top 30 Cloud Ecosystems for partners 2023
The Tercera 30 lists out the top technology vendors for professional services firms to partner with.
Read to uncover the top Anchors, Movers and Challengers.
RUN2VC - London - 7th September
On 7th September I’m running around 20 early stage VC firms in London to hand out packs of my Org Chart playing cards.
Find out why I am doing it and the route I’m planning!
Using knowledge across domains - learnings from Range
Range by David Epstein challenges the belief that you need to be an expert and start aged 2 to be good at anything.
In this article I look at how you can use knowledge across different domains to further your business and career.
5 tips for building your first partner program
Simon Chassar, CRO at Claroty featured on Jeremy Donovan’s Simple Scaling podcast to share his experience on building out partner programmes.
Grab the five key tips and link to the podcast here.
Why do SaaS companies have their year end in January?
Your year end will consciously and subconsciously drive your team and your customers to change their behaviour.
Learn how your year end can affect your bookings month by month and why large SaaS companies choose January.
Using Jobs To Be Done to find Go To Market fit (Part 2)
The Jobs To Be Done framework helps revenue leaders to understand your customer’s view of the world as they purchase, expand, renew or churn from a product like yours.
In part 2, you’ll learn how to build a strategic customer interview process.
Using Jobs To Be Done to find Go To Market fit (Part 1)
Jobs To Be Done is a framework that puts your customer’s at the heart of product and company design.
Your customer’s hire products and services to serve their needs and JTBD helps you understand how best to meet these needs.
10 things that quickly grow pipeline every time
Tech companies are suffering from lack of pipeline - and even the best sellers can’t close pipeline they don’t have.
Here are ten things you can do today to fill your pipeline up quickly.
Four sales interview tasks that show you how a candidate works
Sales interviews rarely teach you anything about how a candidate will really work.
Instead of asking them what they have done in the past, ask them to show you how they will work in the future.
Designing your Series B GTM Org Chart
Physical cards aid your lateral thinking and iterative design in a way that digital tools cannot.
Uncover how founders and investors can design scaled GTM teams with these org chart playing cards.
How McDonald’s simplified their process with chalk and a tennis court
Back in 1954 the McDonald brothers abstracted their restaurant from the physical building to help them design a system that could get food to customers in 30 seconds instead of 30 minutes.
Here’s how they did it with a tennis court and some chalk
How P&G won the Indian market by being customer-obsessed
After P&G’s 2005 acquisition of Gillette they used their customer obsession to design and build a market winning razor for the Indian market.
Learn how they approached it and how listening to customers is not only for seed stage businesses.
Plan your GTM team with RevOpsCharlie Org Chart Playing Cards
RevOpsCharlie Org Chart Playing Cards are ideal for Series A founders, or VCs investing in Series A to help plan out your GTM function as you scale it from 15 to 70.
Check out the unboxing and find out how to get your pack.
Build content that buyers trust with the Content Pyramid
Most vendor content is like my singing. Pitchy.
A content pyramid helps you categorise your content and ensure that you create value for your buyers by imaging a world in which your company and products didn’t exist.
Picking the right marketing channels with the Traction Bullseye
Figuring out the best way of reaching your target customers is critical to building out your revenue engine.
Post Series A you’ll have new customer segments and new personas and the Bullseye framework will lead you to the most effective channels.
OpenView 2023 Product Benchmarks Report
OpenView’s 2023 Product Benchmarks Report is out, providing metrics from 1,000 respondents across the PLG lifecycle.
Access the report and see my highlights in this article.
Five failures of a marketplace - lessons from running a babysitting platform
Marketplaces are tough - instead of one customer you have two and sometimes three.
Here are five lessons that I learned running a babysitting platform for six years that can be applied to your own marketplace.
How to build your company’s industry knowledge
Don’t rely on your AEs to build and maintain customer segment knowledge. When they leave that knowledge walks out the door.
In this article you’ll uncover how to build institutional customer knowledge that supports your marketing and sales teams into the future.