Buyer personas help your marketers and sellers to understand the world your buyers live in and the challenges they face.

In this article I suggest five ways you can bring these personas to life so that your teams truly internalise the work you've created and can use it in their outreach and messaging.

Too much enablement is digital today - relying on sellers to actively seek out content about personas, industries and customer stories.

In this post I walk through some analogue enablement ideas to help bring your offices to life and support your sellers in their work.

Before you push your new customer campaign out to sellers as a sales play, you need to translate it for the new audience - your SDRs and AEs. In this post I’ll walk you through my approach.

Don’t rely on your AEs to build and maintain customer segment knowledge. When they leave that knowledge walks out the door.

In this article you’ll uncover how to build institutional customer knowledge that supports your marketing and sales teams into the future.